Company Profile

R.G.D. - Professional Member
The Association of Registered Graphic
Designers of Ontario
SEGD - Professional Member
Society for Environmental Graphic Design
CCAMMA - Professional Member
Chinese Canadian Advertising, Marketing
and Media Association

Academic Qualifications
Certificate in Internet Business &
Technology, SCS, University of Toronto
Bachelor of Arts in Graphic Design
Hong Kong Polytechnic University

Elsa Yuen R.G.D., SEGD, CCAMMA
Founder | Design Principal | Project Manager

The founder of "What El's Idea" & "What El's Creative" since 1998. Elsa applies her integrated design sense in traditional prints, electronic media, products & built environments to serve a broad range of market segments in Hong Kong & Toronto. Her design experience spans from branding, web development, marketing promotions, environmental graphics to donor recognition programs. Elsa also served as a senior designer for an award-winning environmental graphic design firm in Toronto from 2000 to 2007, from which she derived an extensive training & knowledge in wayfinding signage design, strategic planning and production on top of her advertising & graphic design experience. Having strong knowledge in business & technology, Elsa understands the magics to link clients & production teams on the same page to get projects finished in 100% satisfaction among everyone.